Montclair State University

  • Media Relations Coordinator

    Job Locations US-NJ-Montclair
    Posted Date 3 weeks ago(3 weeks ago)
    ID
    2018-1860
    # of Openings
    1
    Category
    University Advancement
  • Overview

    Reporting to the Director of Media Relations, the Media Relations Coordinator will have a varied range of tasks and will assume a significant role in supporting all aspects of University communications, including public and media relations, press event coordination, research, web and social media content creation, social media monitoring, social media online community management and analysis of performance metrics. The Media Relations Coordinator will assist with dissemination of public messaging including crisis communications as well as strategic communications designed to advance the mission, reputation, and brand of the University.

     

    Responsibilities

    • Responsible for coordinating, writing and producing digital content for social media and the web, based on University news, activities, initiatives and Primary focus is on finding stories, developing posts, covering campus activities and events (including shooting photos and video) with the goal of creating short-form posts designed to support the University's mission and brand
    • Oversee MSU-related social media accounts across the University (i.e. colleges, departments, programs, ) and serve as liaison with other content and social media managers to insure there is a unified voice consistent with brand standards and social media best practices
    • Analyze and report on social media trends, best practices and relevant developments in the higher education sector
    • Provide social media metrics and analytics and generate performance reports
    • Assist in 24/7 monitoring of digital channels for University-relevant posts/threads
    • Assist in fulfilling a range of media requests for photography, interviews with University faculty and leadership, per Director and Assistant Director
    • Field public inquiries and refer accordingly
    • Assist with media visits to campus (i.e. film crews, interviews, event coverage)
    • Additional duties as assigned

     

    The above statements reflect the general details considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position

    Qualifications

    • Bachelor's Degree required
    • Strong interpersonal, written and verbal communication skills
    • Minimum of 3 years of demonstrated experience in communications, social media management and content creation
    • Proficiency in range of social media platforms
    • Basic photography and video production skills
    • Proficiency in Microsoft suites
    • Deadline driven and detail oriented

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